Some associations with colour are purely cultural, as they can have a different meaning depending of the context. White represents purity in Western cultures, but it is a symbol of mourning in India. Colours can also have a meaning that can lose original symbolism overtime, like the association of yellow and treachery in the Middle-Ages.
Associative or impersonal colours suggest non-cultural ideas, such as the green, related to environment; blue, associated with water; and red, linked with passion.
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